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Before Considering a Drug Store Colour Consider This

Photo:    Tara Hunt   , Attribution-ShareAlike (CC BY-SA 2.0)

Photo: Tara Hunt, Attribution-ShareAlike (CC BY-SA 2.0)

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Guest Post by Sacha Devoretz
Lifestyle & Tech & Luxury Travel ◆ TV Personality
Instagram, Facebook, Twitter @SDeVoretz

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Over years of writing my blog, interviewing specialists and testing products myself I have discovered a few tips for achieving the prettiest coloured hair.

Beware of Marketing Promises

It is rare that the hair colour on the box will be able to be achieved at home. Most of the hair colour that has been photographed and put on the cover of a home hair colour kit has been professionally coloured by industry experts, perhaps more than once.

They have highlights, lowlights, colour melting, all the tricks done in the salon. They have also been photoshopped to make them look beyond perfect. There is no guide to what natural colour these models had to begin with, which greatly affects the result. You could be a brunette and want that beautiful ash blonde on the box, but there's no way you will be able to get there with one application because you will end up with a less than desirable muddy orange yellow.

Also, standard box colouring contains a 30-volume catalyst developer, which much of the time is far too high, exposing more unwanted warmth and leading to issues with porosity and damage. 

Look Beyond The Product To The Experience

It's easy for me to recommend salon hair colouring services. Visiting a Professional Colour designer offers many benefits. You receive top of the line ingredients, thorough customized consultations, and you can sit back and enjoy your experience while sipping tea and not messing up your bathroom.


Your tips and suggestions are always welcome, as I continue my journey to find pretty, stylish and comfortable fashion. Find more from Sacha Devoretz at